1. 

   Laura
   December 13th, 2009 - 23:54

   This book does a great job explaining viral loops – the power behind companies like Ning, Hotmail, Facebook and more. It isn’t just that the products are powerful or something people want to check out; the underlying architecture is built to fuel ever increasing growth. As someone who works in the tech industry, I found it valuable to know more about how viral loops work. For aspiring tech entrepreneurs, it’s a must read.
   Rating: 5 / 5
2. 

   Elizabeth Brown
   December 14th, 2009 - 01:14

   A must read for anyone trying to grow their business with out the help of venture capital.
   Rating: 5 / 5
3. 

   Dan Schawbel
   December 14th, 2009 - 02:44

   In a world flooded by social media type books, Adam’s is the first to really stand out in a while. He tells fascinating stories and gives examples for how companies have been able to be successful by using Viral Loops, as he calls them. If you want to start a successful online business these days, the business insights captured in this book will help you a great deal.
   Rating: 5 / 5
4. 

   Michael Norman
   December 14th, 2009 - 04:49

   I know and work with Adam Penenberg and have been waiting for this book to make its appearance since he first explored the idea in “Fast Company.” This is a fine, well thought-out and entertaining treatment of a modern media phenomenon. Adam Penenberg has had his hand on the pulse of business technology for a very long time now. He is the modern source for the business of the WEB, and he knows how to deliver his subject in a way that makes it accessible for readers, penetrating for insiders, and just plain well-done and smart. He’s one of the best in the business: a trusted source who does his homework and finds the fascinating angles. The book picks right up where his initial research left off and explores this important phenomenon in way no one else can.
   Rating: 5 / 5
5. 

   D. J. Lidsky
   December 14th, 2009 - 07:25

   Viral Loop delivers the surprising, inside tales of the tech sensations of our time, the building blocks of our Internet lives. These creation stories have the pacing and drama of miniature thrillers, and then the writer wraps the whole thing in an incredibly provocative premise about how viral loops lie at the root of all of these services. The ideas alone would make this a must-read book for understanding just how a Twitter seemingly comes out of nowhere–and how you might create the next Twitter. But the storytelling is what transforms this book from just “must read” to “fun to read.”
   Rating: 5 / 5

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