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December 27th, 2009 - 00:19
In Kyle Lacy’s easy going laid back style, he takes you on a journey through what can be harrowing halls of Twitter for the novice and instantly makes it basic, easy and understandable for those of us who are social media toddlers. The information in his book is not just for the newbies out there, however. His tips and tricks have value for those who are among the Twitter accomplished who might have missed out on some the important basics or efficiencies of the system. Kyle does a great job of pointing out some of the basic etiquette without getting preachy on you. It reads more like a casual conversation over a cup of coffee rather than an informational text.
Rating: 5 / 5
December 27th, 2009 - 02:28
This book and Twitterville, by Shel Israel, are the only two books you need to buy if you wish to understand what Twitter is, why you should use it and how to get it done. Kyle Lacy has done an amazing job detailing the information needed for every business – both large and small – to deploy their marketing efforts by this new medium. Twitter sounds like a toy, but it’s an amazingly simple and powerful tool that businesses can use to listen and speak to their customers and prospects.
Businesses who are leveraging Twitter are seeing incredible results – in reduced customer service expenses, reduced marketing expenditures, and increases in brand awareness. Buy this book now and get started!
Rating: 5 / 5