1. 

   V. Bush
   January 16th, 2010 - 02:36

   These days it seems having a Twitter account is becoming just as important for brands as having a website. With a current estimate of 25 million users, Twitter’s rapid ascent to the forefront of Web 2.0 can no longer be ignored.

   As a marketing professional for over 20 years, I have witnessed the exciting evolution of social media–especially over the past several years–and understand it to be a powerful communication medium, the potential of which we are still unlocking. I know how valuable social media is as an integral part of one’s overall marketing strategy, and Twitter, along with careful planning and execution deserves a rightful place in your plan. If you’re just getting up to speed with Twitter but haven’t quite gotten your feet wet, or if your company’s hasty foray into Twitter isn’t quite yielding the results you expected, then this is the book for you.

   Although Hollis Thomases is well-known name in the online marketing industry, her tone in this book is casual and engaging. Like a friendly traveling companion on your journey into the Twitterverse, she introduces you to Twitter through vital statistics, conventions, and helpful anecdotes. Later on, as your comfort level rises, she’ll show you how to leverage this powerful tool as a marketing platform, covering everything from establishing your brand’s profile to defining metrics and setting actionable goals. Like other books in the Hour a Day series, Twitter Marketing is meticulously organized, presented in a step-by-step manner that makes it easy for beginners as well as experienced Twitter users to follow along and benefit from. Although there is a TON of information packed into this book, it’s interspersed with helpful tips, screenshots, charts, visuals, and lists that provide context and interest. I especially enjoyed the real-world examples and case studies, having learned a great deal from other company’s experiences.

   As a communications platform, I believe Twitter, though revolutionary, is still in its infancy. As marketers, most of us still have a lot to learn when it comes to fully utilizing its capabilities. Brands are finding new and innovative ways to use Twitter every day. If you desire to be among these Twitter superstars, Twitter Marketing: An Hour a Day will undoubtedly help you find your way.
   Rating: 5 / 5

Leave a comment

Name (required)

Mail (will not be published) (required)

Website

( Cancel )

CAPTCHA Code