How to Score High in Google

Almost everyone searches Google to find information, and Google rapidly rewards them by displaying the information they are seeking. Thereby, Google rewards useful sites with the eyes of people who are looking for useful information. This is helping the web improve from being the wasteland of marketing hype, which the dot-come-and-gone explosion forced it to become. Google is saving the web by ultimately forcing site designers to make their sites useful again.

The State of Google Search as of

Plenty has changed with Google since 2002. However, to cut the Gordian Knot of Google -- the main point of this article -- is still as true today as the day I wrote it four years ago. After all those years, the best way to rise to the top of Google search results is still contained on this page. In all honesty, the methods described below are neither quick nor easy. I often tell people who are interested in the quickest and easiest way to get instant traffic from Google today is to set up an Adwords account and pay per click. So consider doing that right now. Increase traffic to your website. Get Google AdWords. On the other hand, if you want to invest in a long term strategy to developing free traffic from the Google search engine result pages

Retrospective -- background of the web

During the late 90's, those who built web sites, and the marketing people and the MBA's who ordered them to, all came to the wrong conclusion that their web sites should be isolated little islands of information. They foolishly and hopelessly attempted make the people who surfed their sites become stranded on their island. All the links on their sites pointed to other pages of their site. This false impression still prevails today almost everywhere. Literally thousands of corporate policies forbid corporate sites from linking to other sites and thousands of web designers are under the misconception that you should not link to other sites.

When a web site is an island, it goes against the very nature of the web. Think about it. It's called "the web," What image does that conjure? And it's called the web for a good reason. Linking one piece of information to another is fundamental to the value of the web. The tremendous value of the interconnection of all computers is that they intelligently link together, in one beginningless and endless chain of consciousness. Google recognizes and rewards this truism: The value of a network is that information is connected. If you operate under the prevailing paradigm in web site design, however, which is that your web site is an island -- you loose out on the fundamental value of our network. When you create sites that are part of the problem, not part of the solution. Google knows it.

Why Listen to Me

Who am I? What do I know? I am only a fledgling web architect. Wolfram.org is my simple experiment in information design. Part of my project, which is this web site, is to see if I could score higher on Google. I have learned much about web design and I want to share what I've learned. By way of proof of my ability to score high in Google, please search the following common word pairs on Google by clicking on the words below or by searching these words directly on Google. In either case, notice my name, Eric Wolfram, or this domain name, wolfram.org, extremely high in the top ten listing (probably #1). Click on the links below for an instant demonstration of high some high results for competitive phrases:

Be Sociable, Share!

•